Targeted at people rather than product or service.

Transposes corporate objectives into personal objectives.

Isolates objectives rather than gross sales.

Captures discretionary dollars, time, and energy.

Improves communications ... incentive messages are read!

Strong residual benefits for both sponsor and participant.

Brings executives and their best customers together in an ideal environment.

Strengthens loyalty to company.

Exciting ... highly promotable.

Reduces risk ... variable cost related to results.

Incremental funding possible ... pay only on sales or results over plan.

Not precedent setting, not considered income.

Allows for co-funding.

Protects basic pricing strategy.

Positive cash flow, impact precedes changes.

Value of float and breakage to client.

Tax advantages, in some cases, to both sponsor and participants.

Doesn't 'disappear' into participant's wallet.

Reinforces desired behaviors.

Satisfies the need for psychic income.

Motivates people beyond their comfort level.

Motivates both the high achievers and those working below their potential.

Encourages goal setting.

Increases progress awareness.

Allows recognition by peers ... can be talked about and promoted.

Singular award, no options, can't be divided.

Membership in elite group.

Has no guilt association.

Involves family.